Buying your first home is a huge step in every adult’s life, but the process isn’t always easy. The excitement of finally being able to make such an important purchase can cloud your mind and result in you making some decisions that are not 100 per cent based on logical thinking. To avoid making the common mistakes first-timers make, such as buying more than you can afford or miscalculating renovation costs, here are some things you should keep in mind. Are You... [read more]

By the time a new build / pre-construction condo project’s sales center opens its doors to the public, the building can be as much as 90% sold . How does this happen? Condo developers in Toronto generally follow a simple staggered marketing formula for selling their buildings and it goes like this: 1) Friends and Family sales event (5-10% of units sold) 2) Platinum agents sales event (30-40% sold) 3) VIP agents sales event (20-30% sold) 4) All agents sales event (10-20%... [read more]